Matt Shearer

We enhance videos with structured video moments, creating shoppable & actionable micro moments. Join the new video moment economy now: activate your moments

Luminery - The Video Moment Technology Platform.

Since 2017 we have been developing Luminery - A video moment SaaS platform
[https://luminery.com] that massively boosts video reach, engagement, and
monetisation opportunities.

Luminery enhances video with machine-friendly structured metadata that enables 
all players in the video value chain to create new brand experiences, and to
harness this new core business data.

Luminery on Jamie Oliver: HowTo and Shoppable Moments
We have been working with Jamie Oliver to make the moments in his video more
"Cook along"-able, and to add products to key video moments to create "Shoppable
moments".

Screen grab showing how Luminery promotes a "shoppable moment" when consumer
intent is at its height. These Jamie Oliver Shoppable Moments created CTR of
5.4% and ecommerce conversion of 9.6%Luminery on the Rugby World Cup: Sport
Event Moments
We worked with the Japanese broadcaster J SPORTS to enhance their Rugby World
Cup video [https://video.jsports.co.jp/] with activated video moments, promoting
their e-commerce products, their SVOD service, and highlighting each important
sporting event.

Rugby World Cup moments with new SEO and Social optimisation from Luminery. Each
sporting event was labelled with optimised metadata.

Luminery: Video Moment Technology

Video Micro-Moment Performance in Rugby World Cup 2019

Luminery [https://datalanguage.com/luminery-video-moment-innovation] is a new
type of video experience, where users can interact with moments in video. These
are unique opportunities we call Video Micro-Moments, where we can use Luminery
to meet user needs
[https://datalanguage.com/video-micro-moments-meet-user-needs-at-their-strongest] 
in the actual moment that they occur.

For the Rugby World Cup in 2019, this means enabling rugby fans to discover,
navigate and enjoy the great sporting video moments with ease.

Video Moment Reach
 * Challenge: J SPORTS have unique sporting moments within their videos, that
   cannot be discovered by search engines or users with normal video publishing.
 * Solution: Markup the key sporting events, teams and stadiums with Luminery
   structured data Video Moments that are optimised for SERPs (Video SEO).
 * Results: 45% of video moments created for J SPORTS Rugby World Cup ranked in
   the first page of Google SERPs (Search Engine Results Pages). This created a
   completely new and significant SEO surface area, growing reach by 37%, and
   creating Google Discover opportunities too (with 4.2% CTR), 

Video Marketing Conversion Performance
 * Challenge: J SPORTS run an E-Commerce store selling sporting goods, plus a
    Sports SVOD product, and want to increase the traffic from video highlights
   through to conversions.
 * Solution: Create "Buy in the moment" contextual commerce moments, linking
   directly to products at key video moments, meeting the user's "I want to buy"
   video micro-moment need.
 * Results: 1.1% CTR - significantly beating the 0.5% standard for conventional
   video advertising.

Read the latest news and updates about Luminery Video Micro-Moments
[https://datalanguage.com/about/luminery].

News and Product updates about Video Moment Innovation. We have been working in structured metadata -driven video moment innovation for the last 10 years. While interactive video has always been "a thing", decent structured video moment curation is our specialism - a new Martech opportunity space.

Read news and updates about Video Moment Innovation. Here at Data Language we have a range of specialist metadata products and services, in video and in AI.

Video Moment Innovation - News, Product Updates and Martech Innovation

Video Moment Innovation

Luminery Stats - Video Micro-Moments in the Rugby World Cup

Tom Fox from the "Hi Growth Unit" at KPMG awarded us with the KPMG Prize at
Venturefest in Oxford.

Selected from an impressive spread of startups 
The pitching participants.Luminery Demo
The team demonstrate Luminery enhanced video moments at Venturefest

News and Product updates about Luminery, our state-of-the-art Video Micro-Moment SaaS product. Luminery enables Publishers, Brands and Creators to leverage the value of video micro-moments for increased reach, revenue and engagement.

Read News and Product updates about Luminery - the Video Micro-moment SaaS Platform that increases video reach, engagement, revenue and social capabilities.

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