Matt Shearer

Data Moments enhances videos with structured data that creates new brand activation, new brand engagement, and new shoppable moments opportunities.

Data Moments - The video moment product that activates your video

Since our inception in 2014 we have been working on innovation around video
metadata technology, and Data Moments
[https://datalanguage.com/products/datamoments] is the productized upshot of all
this work. Data Moments [https://datalanguage.com/products/datamoments] 
massively boosts video reach, engagement, and monetisation opportunities.

Data Moments [https://datalanguage.com/products/datamoments] enhances video with
machine-friendly structured metadata that enables all players in the video value
chain to create new brand experiences, and to harness this new core business
data.

Data Moments on Jamie Oliver Video: HowTo Moments and Shoppable Moments
We have been working with Jamie Oliver to make the moments in his video more
"Cook along"-able, and to add products to key video moments to create "Shoppable
moments".

Screen grab showing how Data Moments
[https://datalanguage.com/products/datamoments] promotes a "shoppable moment"
when consumer intent is at its height. These Jamie Oliver Shoppable Moments
created CTR of 5.4% and ecommerce conversion of 9.6%Data Moments
[https://datalanguage.com/products/datamoments] on the Rugby World Cup: Sport
Event Moments
We worked with the Japanese broadcaster J SPORTS to enhance their Rugby World
Cup video [https://video.jsports.co.jp/] with activated video moments, promoting
their e-commerce products, their SVOD service, and highlighting each important
sporting event.

Rugby World Cup moments with new SEO and Social optimisation from Data Moments
[https://datalanguage.com/products/datamoments]. Each sporting event was
labelled with optimised metadata.

News, features and updates about our video moment product Data Moments. Find out how this innovative product harnesses structured data in video. Brought to you from the team that was foundational in the earliest large scale linked data projects in the UK.

Read news, features and updates about our video moment product Data Moments. Find out how this innovative product harnesses structured data in video.

Data Moments - News and Video Product Updates

Data Moments

Data Moments - Get the latest on this Video Data Moment Product

Data Moments: Video Moment Technology

In September 2019, we enhanced Rugby World Cup video using our Data Moments product to activate their video. 50% of their key moments were in Google top 10

Video Micro-Moment Performance in Rugby World Cup 2019

Data Moments [https://datalanguage.com/products/datamoments] is a new type of
video experience, where users can interact with moments in video. These are
unique opportunities we call Video Micro-Moments, where we can use Data Moments
to meet user needs
[https://datalanguage.com/video-micro-moments-meet-user-needs-at-their-strongest] 
in the actual moment that they occur.

For the Rugby World Cup in 2019, this means enabling rugby fans to discover,
navigate and enjoy the great sporting video moments with ease.

Video Moment Reach
 * Challenge: J SPORTS have unique sporting moments within their videos, that
   cannot be discovered by search engines or users with normal video publishing.
 * Solution: Markup the key sporting events, teams and stadiums with Data
   Moments [https://datalanguage.com/products/datamoments] structured data video
   key moments that are optimised for SERPs (Video SEO).
 * Results: 45% of video moments created for J SPORTS Rugby World Cup ranked in
   the first page of Google SERPs (Search Engine Results Pages). This created a
   completely new and significant SEO surface area, growing reach by 37%, and
   creating Google Discover opportunities too (with 4.2% CTR), 

Video Marketing Conversion Performance
 * Challenge: J SPORTS run an E-Commerce store selling sporting goods, plus a
    Sports SVOD product, and want to increase the traffic from video highlights
   through to conversions.
 * Solution: Create "Buy in the moment" contextual commerce moments, linking
   directly to products at key video moments, meeting the user's "I want to buy"
   video micro-moment need.
 * Results: 1.1% CTR - significantly beating the 0.5% standard for conventional
   video advertising.

Read the latest news and updates about Data Moments video key moments
[https://datalanguage.com/about/datamoments].

Data Moments Stats - Video Key Moments in the Rugby World Cup

Tom Fox from the "Hi Growth Unit" at KPMG awarded us with the KPMG Prize at
Venturefest in Oxford.

Selected from an impressive spread of startups 
The pitching participants.Luminery Demo
The team demonstrate Luminery enhanced video moments at Venturefest

News and Product updates about Luminery, our state-of-the-art Video Micro-Moment SaaS product. Luminery enables Publishers, Brands and Creators to leverage the value of video micro-moments for increased reach, revenue and engagement.

Read News and Product updates about Luminery - the Video Micro-moment SaaS Platform that increases video reach, engagement, revenue and social capabilities.

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