Matt Shearer

You are missing huge opportunities available in your "video moments", when your user is thinking "I want to buy / go / know / do / watch"! Use Data Moments.

Video Micro-Moments: Meet user needs: Buy, Do, Go, Know, Watch

If you are in the business of creating high production-value video, you spend a
lot of valuable expertise, time and resources creating the video.

With conventional video publishing, the only part of this that is accessible and
usable for your viewers is "the whole video" – you are missing countless
opportunities available in your "video moments".

How can you unleash the value that you have locked into your amazing video
moments?

Use Video Micro-Moments
Meet user needs at scale, across your video and brand portfolio, using our SaaS
product Data Moments [https://datalanguage.com/products/datamoments] to create
your Video Micro-Moments.

With Video Micro-Moments you can offer your user relevant information ("Making
thyme-flavoured oil, shown below) or the very products that are being used (the
pestle and mortar, shown below), right in the very moment when they are needed:

Use our activated Data Moments [https://datalanguage.com/products/datamoments] 
video moments to meet user needs, exactly when they are thinking "I want to do"
or "I want to buy" or "I want to know".These video moments also surface in
search engines, and can be shared on social media, fully unlocking the potential
of your video content.

Get in touch for a demo.

News, features and updates about our video moment product Data Moments. Find out how this innovative product harnesses structured data in video. Brought to you from the team that was foundational in the earliest large scale linked data projects in the UK.

Read news, features and updates about our video moment product Data Moments. Find out how this innovative product harnesses structured data in video.

Data Moments - News and Video Product Updates

Data Moments

Data Moments - Get the latest on this Video Data Moment Product

Video Micro-Moments: Meet user needs, in the moment

Analysis of 1 month of video stats from Jamie Oliver Christmas videos shows 10x CTR on Data Moments, and extremely high engagement rates.

Data Moments shows benchmark-beating stats on Jamie Oliver videos

Data Moments is a new type of video experience, where users can interact with
moments in video. For Jamie Oliver, this means getting more from each step in a
recipe video, and highlighting products that are used in the video so that
viewers can buy them directly.

This image shows a "Making thyme flavoured oil" video moment, that had an
interaction rate of 62%.From a data sample of 1 month of Data Moments on Jamie Oliver video
[https://datalanguage.com/news/jamie-oliver-christmas-videos-enhanced-with-luminery]
, here are some highlights:

Video Moment Engagement
 * Challenge: Video experiences haven't changed for years. Can we get a new,
   user-centred experience that dramatically improves how viewers use Jamie
   Oliver videos?
 * Solution: Identify steps in the recipe, and the techniques, products and
   ingredients in those steps. Activate the steps as structured "How To" moments
   using Luminery. Add important products so that users can find them directly.
 * Results: 92 new "moment interactions" per 100 video views. 9.3% Interaction
   Rate with HowTo steps (compared to the current ZERO).

Video Marketing Conversion Performance
 * Challenge: Jamie Oliver produces a range of products, and creates incredible
   recipe videos. How do we drive better product sales from these videos?
 * Solution: Identify products in the recipe and activate the moments to help
   users directly reach and buy the products at the right moments using Data
   Moments (saving huge conversion fall-off due to searching and uncertainty
   barriers).
 * Results: 5.4% CTR (clicks as % of video views) generated by the "product
   moments" (compared to 0.5% of standard pre-roll Ads). 9.6% conversion rate at
   the Ecommerce vendor destination for Jamie Oliver products.

What does this tell us?
This demonstrates, again, the benefit of using structured video moments to
activate new value in Video. We've demonstrated new engagement and revenue
-driving opportunities, and a fresh model for video publishing.

Data Moment video Stats from Jamie Oliver Christmas videos

Paul Wilton

We had some more great news. Innovate UK
[https://www.gov.uk/government/organisations/innovate-uk] has awarded Data
Language a new innovation grant for further funding experimental development and
proving the market of our Luminery [https://luminery.com] platform to deliver
crowd and machine sourced contextual commerce- and brand enhanced- video
moments. 

Our aims are to drastically improve the advertising revenue publishers can make
from video, to improve discovery and reach at a video moment -level, and also to
provide a fair reward mechanism for crowd workers.

You can see a working prototype [https://luminery.com/food-example] here
demonstrating how our contextual commerce works.

Innovate UK

Innovate UK funding for Luminery

News, blog posts and product updates from Data Language about Video Martech Innovation. We've been working in web video since 2001, and specialise in video metadata -driven discovery, recommendations and engagement.

Our team has been working in web video since 2001. Read about our work in Video Martech Innovation; video discovery, engagement and metadata optimisation.

Video Martech Innovation

Our Video Martech Innovation work

News about Video Martech Innovation