Technical strategy

Technology designs delivering business advantage.

Don’t fight the change. Ride it.

Change happens: markets conditions change; competitors change; supply, demand, technologies, cultures, people - they all change.

Successful organisations are those able to respond to change timely and effectively, turning challenges into opportunities.
 When it comes to technology, the landscape is changing at head-spinning pace - and it’s not going to slow down.

For business to implement and execute on an effective technical strategy, the ability to adapt to new conditions is the key to success. 
We specialise in evolutionary design, a powerful approach to technical strategy that, focusing on modern architectures, strict risk management, and lean processes, enables organisations to gain business advantage through fast reaction to market changes.

Whatever the state and history of your technical function, it should never hold back your business vision. Technology should enable and exploit opportunities, not jeopardise your first-mover advantage, or get in the way of on your commercial strategy. If you feel your technical estate is making you miss out on business opportunities, give us a call - we can help.

Further information

We have helped global organisations implement an effective technical strategy able to support ambitious business plans and exploit commercial opportunities. Their ability to innovate and evolve has grown through:

  • Pragmatic technical strategy, tailored on business vision

  • Rigorous risk management

  • Lean processes for agile governance

  • Technical solutions to support market opportunities

  • Domain Driven Design for efficient tailoring of solutions to needs


Evolutionary design

Effective technical strategies that are continuously aligned to business propositions.


Risk management

Techniques for hypothesis validation and minimisation of negative outcomes are utilised throughout the design and execution of the technical strategy.


Simplicity as competitive advantage

Simpler is better. As simple as that.

Latest insights

Daisy Architecture

An architecture pattern for pull-based, automated content enrichment in media organisations.

Reassessing Technical Debt

Technical Debt is widely misunderstood. When executed correctly, it can be a powerful enabler of competitive advantage.

Interested in this service?

If you would like to know more about Data Language or have a project you would like to discuss with us, then please get in touch.

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What they say about us

Data Language have helped Cochrane transform from a document centric organisation to a data centric one. Their knowledge of linked data and data strategy is world class. They deliver.

Chris Mavergames

CIO, The Cochrane Collaboration

Data Language helped Euromoney distill a broad and complex enterprise engineering problem into a deliverable technical and data strategy. I would be happy to recommend them to anyone.

Ben Jones

CTO, Euromoney

Data Language have a very high level of knowledge in data modelling and overall skills in technical architecture and semantic workflows.

Sara Sharman

Head of Content Services, IET

Data Language are rock solid people who can manage the whole project from end-to-end. They understand the dynamics of publishing... unparallelled in my humble opinion.

Todd Carter

CEO, Tagasauris

I was impressed with how quickly the Data Language team was able to grasp the unique features of our content and with the great fit between the approaches they suggested and our needs and those of our users.

Lorne Becker

Director of Innovations, The Cochrane Collaboration

Technically extremely good, right the way through from design and building to data infrastructure to software development of semantic web technologies. The guys are really personable which is really good

Richard Tiffin

Chief Science Officer, Agrimetrics

Data Language have great experience in information architecture for broadcasters, which is quite rare. Their enthusiasm has rubbed off on my team, which is a real bonus.

Oliver Bartlett

Head of Recommendations and Metadata, Sky TV

Data Language have been fantastic working with us to develop a set of domain models. Through this process we were able to design a coherent set of ontologies to enable new innovative data driven products.

Michael Smethurst

Data Integration Architect, Parliamentary Digital Service