Poor user journeys
Inhibits these Capabilities
Linked metadata powers video moment discovery and engagement
Caused by these Problems
In content classification scenarios, the metadata "tags" often are duplicated - i.e. a user creates a new tag that is the same as (or similar -to) an existing tag. This problem arises when users do not have good visibility of the existing tag portfolio during workflows.
Flat metadata can only drive basic user journeys
NLP or NER auto tagging predicts too many tags to be useful
Simple NER (Named Entity Recognition) automated tagging can generate numerous tags, covering all the things that are **mentioned** in a piece of content, and not necessarily what the content is **about**.