Poor user journeys

In content classification scenarios, the metadata "tags" often are duplicated - i.e. a user creates a new tag that is the same as (or similar -to) an existing tag. This problem arises when users do not have good visibility of the existing tag portfolio during workflows.

Simple NER (Named Entity Recognition) automated tagging can generate numerous tags, covering all the things that are **mentioned** in a piece of content, and not necessarily what the content is **about**.