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Floating Cubes
Problem

SMEs don't see value in content tagging

Subject Matter Experts (SMEs) cannot see business value being created by the use of tags or metadata.
Inhibits these Capabilities
Workflow that supports high quality metadata management
Leads to these Problems
Not getting the most from your talented teams
Caused by these Problems
Low value content tagging
Poor quality content tagging
Metadata holds no value for human or machine processes
Seen in these Maturity Models
Digital Media Metadata Maturity Model
Stage 1: Basic Metadata - Maturity Stage
Assets have simple, unstructured "Tags" used to power free-text search and can aggregate/group the assets. This level offers no information for machines or humans beyond free-text search and basic collections.
Digital Media Metadata Maturity Model