Matt Shearer

Data Moments enhances videos with structured data that creates new brand activation, new brand engagement, and new shoppable moments opportunities.

Data Moments - The video moment product that activates your video

Since our inception in 2014 we have been working on innovation around video
metadata technology, and Data Moments
[https://datalanguage.com/products/datamoments] is the productized upshot of all
this work. Data Moments [https://datalanguage.com/products/datamoments] 
massively boosts video reach, engagement, and monetisation opportunities.

Data Moments [https://datalanguage.com/products/datamoments] enhances video with
machine-friendly structured metadata that enables all players in the video value
chain to create new brand experiences, and to harness this new core business
data.

Data Moments on Jamie Oliver Video: HowTo Moments and Shoppable Moments
We have been working with Jamie Oliver to make the moments in his video more
"Cook along"-able, and to add products to key video moments to create "Shoppable
moments".

Screen grab showing how Data Moments
[https://datalanguage.com/products/datamoments] promotes a "shoppable moment"
when consumer intent is at its height. These Jamie Oliver Shoppable Moments
created CTR of 5.4% and ecommerce conversion of 9.6%Data Moments
[https://datalanguage.com/products/datamoments] on the Rugby World Cup: Sport
Event Moments
We worked with the Japanese broadcaster J SPORTS to enhance their Rugby World
Cup video [https://video.jsports.co.jp/] with activated video moments, promoting
their e-commerce products, their SVOD service, and highlighting each important
sporting event.

Rugby World Cup moments with new SEO and Social optimisation from Data Moments
[https://datalanguage.com/products/datamoments]. Each sporting event was
labelled with optimised metadata.

News, features and updates about our video moment product Data Moments. Find out how this innovative product harnesses structured data in video. Brought to you from the team that was foundational in the earliest large scale linked data projects in the UK.

Read news, features and updates about our video moment product Data Moments. Find out how this innovative product harnesses structured data in video.

Data Moments - News and Video Product Updates

Data Moments

Data Moments - Get the latest on this Video Data Moment Product

Data Moments: Video Moment Technology

Tolga Ergin

Data Moments activates video by adding structured data moments, used across multiple channels including social media to increase high-intent audience engagement and reach.

Data Moments - Activate your Video

The last decade has seen an explosion in video content creation. 

But with video now everywhere, much of the potential value of that video is
lost. 

Companies are increasingly looking for solutions to make their video content
more discoverable to their customers and more attractive to their advertisers.

Data Moments is the next evolution in video marketing
Using Data Moments, we maximise the potential of key moments in your video and
in turn creates 2 key advantages:

 1. Your video now has many completely new SEO opportunities - one for every
    moment meaning your users can find each video moment via a Google search.
 2. While conventional video advertising can be both disruptive and irrelevant,
    Data Moments allows brand activation at a logical time, creating
    opportunities for sponsors or advertisers provide    users in a video with
    what they want, when they want it.

And of course, measuring your ROI is essential. All these results can be viewed
by you when you attach Data Moments to your video content. 

The long and short of it, Data Moments can turn your passive video viewers into
valuable high-intent users.

We are developing our Text AI Media Classification Products to help Cochrane automatically classify Clinical Studies onto Snomed-CT and PICO structured data

AI Classification of Clinical Studies with Text AI to fight Covid-19

We've just received the green light on this public-funded innovation project,
bringing two areas of significant Data Language expertise into play to help
combat Covid-19.

The mission combines two of our favourite things:
1. Clinical Evidence Knowledge Graphs
We've been working with Cochrane on their knowledge graph and data strategy
[https://datalanguage.com/blog/how-knowledge-graph-technology-is-helping-cochrane-respond-to-covid-19] 
since we started the project with them in 2014. As part of this, we recently
helped them launch their Covid-19 Study Register
[https://datalanguage.com/blog/covid-19-rapid-response-technical-delivery-at-cochrane]
, which summarises the current state of Covid-19 clinical evidence from around
the world that has been released into the public domain via authoritative trial
registries and journal databases.

2. Our Text AI Services
[https://datalanguage.com/products/datalanguageai/text-ai-services] for
automated text classification
Over that time, we have also cemented our position as industry leaders in
machine learning text classification and analytics, and have developed
particular expertise in high volatility domains (e.g. academic research,
breaking news, R&D) and complex ML engineering challenges. This led us to
creating our Text AI Services
[https://datalanguage.com/products/datalanguageai/text-ai-services].
[https://datalanguage.com/tagmatic-ai-document-classification]

Mission: to ensure Covid-19 clinical decision making is informed by the latest,
most comprehensive reliable evidence possible.
With the help of the UKRI [https://www.ukri.org/], Digital Catapult's Machine
Intelligence Garage
[https://www.digicatapult.org.uk/for-startups/acceleration-programmes/machine-intelligence-garage]
, and Innovate UK [https://www.gov.uk/government/organisations/innovate-uk], we
are now bringing our Text AI Services
[https://datalanguage.com/products/datalanguageai/text-ai-services] into play
with our subject matter expert partner Cochrane to help the fight against
Covid-19.

We will be launching this new HealthTech AI beta before December. 

Get in touch if you want to know more.

News, features and updates about our Data Language AI Products. Find out how our AI Products solve common specialist and scaling problems.

News, features and updates about our Data Language AI Products. Find out how our AI Products solve common digital transformation challenges.

Data Language AI - News and AI Product Updates

Data Language AI

Automated Classification of Healthcare Evidence

Shoppable moments are when users are given the utility they need to buy a
product that they see in the video, in the actual moment when they see it. This
can be achieved using technology that allows users to click directly to an
e-commerce product offer page from that video moment, or to "Add to cart" in
that video moment.

What are Shoppable Moments in Video?

Video moments connect the user to what they want when they actually want it. For
example, we show the user a product that is featuring in a video when they are
likely to actually want to buy it. This is in total contrast to the outdated
video Ad paradigm of randomly interrupting user experiences with unrelated
products when they do not want to buy them (and while tracking them around the
internet).

Why do Video Moments work better than Video Ads?

Video Moments can be used to meet user needs when they are at their strongest.
In the case of Products, you can provide a product moment to show the e-commerce
destination that offers a specific product at the exact moment that it is being
used or demonstrated in the video. This harnesses the strongest user intent, and
typically saves the users many clicks and search tasks.

How can Marketers use Video Moments to sell products?

Video Moment Technology enables Publishers, Brands and Product Retailers to add
new utility and commercial opportunity at a video moment level. Structured video
moment metadata is used to connect new highly contextual user experiences, brand
promotion opportunities, and to remove the reliance on cookie-based user
tracking and conventional video Ads.

What is Video Moment Technology?

of Video Micro-Moments generated by Data Moments
[https://datalanguage.com/products/datamoments] for the Rugby World Cup were
listed in the first page / top 10 of Google Search Results (SERPs). Statistic
source: Data Moments video key moments on Rugby World Cup 2019, for J SPORTS
[https://datalanguage.com/news/luminery-on-rugby-world-cup].

new interactions with Video Moments for every 100 video views on Jamie Oliver.
These are brand new interactions meeting user needs in Micro-Moments, that video
publishers did not have at their disposal previously. Statistic source: Data
Moments on Jamie Oliver videos
[https://datalanguage.com/news/luminery-video-moments-on-jamie-oliver-results].

CTR on Video Plays for Product "I want to buy" Micro-Moments on Jamie Oliver
Videos. This is 10 x the Video Pre-roll Ad standard of around 0.5% CTR.
Statistic source: Data Moments on Jamie Oliver videos
[https://datalanguage.com/news/luminery-video-moments-on-jamie-oliver-results].

5.4%

Analysis of 1 month of video stats from Jamie Oliver Christmas videos shows 10x CTR on Data Moments, and extremely high engagement rates.

Data Moments shows benchmark-beating stats on Jamie Oliver videos

Data Moments is a new type of video experience, where users can interact with
moments in video. For Jamie Oliver, this means getting more from each step in a
recipe video, and highlighting products that are used in the video so that
viewers can buy them directly.

This image shows a "Making thyme flavoured oil" video moment, that had an
interaction rate of 62%.From a data sample of 1 month of Data Moments on Jamie Oliver video
[https://datalanguage.com/news/jamie-oliver-christmas-videos-enhanced-with-luminery]
, here are some highlights:

Video Moment Engagement
 * Challenge: Video experiences haven't changed for years. Can we get a new,
   user-centred experience that dramatically improves how viewers use Jamie
   Oliver videos?
 * Solution: Identify steps in the recipe, and the techniques, products and
   ingredients in those steps. Activate the steps as structured "How To" moments
   using Luminery. Add important products so that users can find them directly.
 * Results: 92 new "moment interactions" per 100 video views. 9.3% Interaction
   Rate with HowTo steps (compared to the current ZERO).

Video Marketing Conversion Performance
 * Challenge: Jamie Oliver produces a range of products, and creates incredible
   recipe videos. How do we drive better product sales from these videos?
 * Solution: Identify products in the recipe and activate the moments to help
   users directly reach and buy the products at the right moments using Data
   Moments (saving huge conversion fall-off due to searching and uncertainty
   barriers).
 * Results: 5.4% CTR (clicks as % of video views) generated by the "product
   moments" (compared to 0.5% of standard pre-roll Ads). 9.6% conversion rate at
   the Ecommerce vendor destination for Jamie Oliver products.

What does this tell us?
This demonstrates, again, the benefit of using structured video moments to
activate new value in Video. We've demonstrated new engagement and revenue
-driving opportunities, and a fresh model for video publishing.

Data Moment video Stats from Jamie Oliver Christmas videos

Who is Cochrane?
Cochrane [https://www.cochrane.org/] is the global not-for-profit organisation
whose core mission is to put evidence at the heart of health decision-making all
over the world. Over 90% of WHO guidelines are informed by Cochrane’s systematic
reviews.

What is the Covid-19 Study Register?
The Register is a precisely scoped, authoritative source of the latest clinical
evidence from around the world concerning the Covid-19 pandemic, that is being
used to inform point-of-care clinical decision making and evolving healthcare
policy internationally.

Healthcare professionals can use it to locate all relevant, reliable clinical
evidence about specific healthcare questions from the latest Randomised
Controlled Trial (RCT), observational, modelling and other studies to support
the fight against Covid-19.

This crucial, trusted resource is essential at a time when the evidence base is
developing rapidly, as healthcare professionals require structured and reliable
up-to-date information.

Partners with Cochrane since 2014
We first worked with Cochrane in 2014 on a digital transformation project,
designing and delivering a radical new platform architecture centred around
linked-data and knowledge graph technologies. Since then we have worked to
refine, iterate and scale their platform to create a suite of applications to
publish evidence in healthcare using structured data.

Solid data architecture makes rapid innovation possible
This Covid-19 Studies Register is the latest example of how Cochrane is able to
innovate rapidly on the scalable knowledge graph platform architecture delivered
by Data Language. The structure and flexibility means that new use cases can be
delivered rapidly and efficiently.

See the Covid-19 Study Register here [https://covid-19.cochrane.org/].

Find out more
 * Cochrane's Covid-19 Resources and News
   [https://www.cochrane.org/coronavirus-covid-19-cochrane-resources-and-news] 
   (page updated regularly).
 * More about Cochrane and the rapid delivery of the Covid-19 Study Register
   project
   [https://datalanguage.com/blog/covid-19-rapid-response-technical-delivery-at-cochrane]
   .
 * Our work with Cochrane since 2014 - Information Architecture, PICO Ontology
   and more
   [https://datalanguage.com/blog/how-knowledge-graph-technology-is-helping-cochrane-respond-to-covid-19]
   .
 * More about our Knowledge Graph Engineering
   [https://datalanguage.com/knowledge-graph-engineering].

A knowledge graph is a collation of information and data typically within the domain of your business context. The information is stored in a database, often a graph database such that it can be queried, maintained, and interacted with by humans or machines. We have exceptional experience in the design, implementation and deployment of knowledge graphs. We have been working with graph databases since our inception and have delivered knowledge graphs solutions for global organisations.

We have exceptional experience in the design and implementation of knowledge graphs and have delivered knowledge graphs solutions for global organisations.

Knowledge Graphs - our Work, Features, News and Updates

Knowledge Graphs

Launching the Cochrane Covid-19 Study Register

Our pitch included using our Explainable AI Platform to provide London's analysts with explainable AI (XAI) decision support.

Explainable AI Platform at London Civic Innovation Challenge

We've just been at City Hall for London's Civic Innovation Challenge Awards
Ceremony. Sadly we didn't win on this occasion, but we were proud to be in the
finalists for the Counter Violent Extremism Social Tech Challenge.

Explainable AI Social Tech to help Londoners
Our pitch included using our Explainable AI Platform
[https://datalanguage.com/products/datalanguageai/explainable-ai-platform] to
provide London's analysts with explainable AI (XAI) decision support.

Explainable AI decision support - in this case for violent extremism specialists
Thanks to the GLA Team and Social Tech Trust!
The finalists with the GLA team and Social Tech Trust.

News and Product Updates about our Explainable AI Platform (XAI)

Explainable AI (XAI) means that the process, reasoning and decisions made by the AI are transparent and clear to the users and teams involved. Even before this became a trending technical jargon term, we were delivering Explainable AI products and services.

Updates and news about our Explainable AI Platform (XAI). We are specialised in moving new AI services to production rapidly, avoiding pain points in XAI

News and Product Updates about our Explainable AI Platform (XAI)

Explainable AI Platform

Proud Finalists in London's 2020 Civic Innovation Challenge

Paul Wilton

Data Language chosen for the Scaleup Programme.
We are delighted to announce that we have been chosen for the Innovate UK and
EEN Scaleup Programme. This programme supports a select group of companies on a
journey to exponential growth, providing them with countless opportunities with
bespoke, fully-funded one-to-one support.

We are immensely proud of this achievement as admission onto the Scaleup
Programme is a highly selective process. For the first cohort 2,800 companies
made up the initial long list of applications with only 30 selected, so to be
chosen as one of the successful companies in the new cohort has given us even
greater confidence in our ambition.

We can’t wait to get to work with the Scaleup team to start bursting through
barriers to growth and taking Data Language to its full potential.

Scaling Up

The Jamie Oliver team is using Data Moments - our structured data video moment SaaS - to create new "How To", promotion and Product promotion video moments.

Jamie Oliver uses Data Moments for Christmas Videos

We're really pleased to announce the launch of the Jamie Oliver Christmas "How
To" video feature, powered by Data Moments
[https://datalanguage.com/products/datamoments], our SaaS structured data video
moments platform.

Jamie Oliver is using our platform to activate and enhance the valuable moments
within his Christmas videos.

Data Moments contextual commerce "Product Moments"
A product promotion "moment" on Jamie Oliver's Christmas Video Feature.Data
Moments "How To" video moments.
The Jamie Oliver team are interested in whether users used videos "to cook
along" - we are using our HowTo Video Moments to help users navigate between
important steps.

Jamie Oliver uses Data Moments

In September 2019, we enhanced Rugby World Cup video using our Data Moments product to activate their video. 50% of their key moments were in Google top 10

Video Micro-Moment Performance in Rugby World Cup 2019

Data Moments [https://datalanguage.com/products/datamoments] is a new type of
video experience, where users can interact with moments in video. These are
unique opportunities we call Video Micro-Moments, where we can use Data Moments
to meet user needs
[https://datalanguage.com/video-micro-moments-meet-user-needs-at-their-strongest] 
in the actual moment that they occur.

For the Rugby World Cup in 2019, this means enabling rugby fans to discover,
navigate and enjoy the great sporting video moments with ease.

Video Moment Reach
 * Challenge: J SPORTS have unique sporting moments within their videos, that
   cannot be discovered by search engines or users with normal video publishing.
 * Solution: Markup the key sporting events, teams and stadiums with Data
   Moments [https://datalanguage.com/products/datamoments] structured data video
   key moments that are optimised for SERPs (Video SEO).
 * Results: 45% of video moments created for J SPORTS Rugby World Cup ranked in
   the first page of Google SERPs (Search Engine Results Pages). This created a
   completely new and significant SEO surface area, growing reach by 37%, and
   creating Google Discover opportunities too (with 4.2% CTR), 

Video Marketing Conversion Performance
 * Challenge: J SPORTS run an E-Commerce store selling sporting goods, plus a
    Sports SVOD product, and want to increase the traffic from video highlights
   through to conversions.
 * Solution: Create "Buy in the moment" contextual commerce moments, linking
   directly to products at key video moments, meeting the user's "I want to buy"
   video micro-moment need.
 * Results: 1.1% CTR - significantly beating the 0.5% standard for conventional
   video advertising.

Read the latest news and updates about Data Moments video key moments
[https://datalanguage.com/about/datamoments].

Data Moments Stats - Video Key Moments in the Rugby World Cup

J SPORTS is using Data Moments - our video key moment SaaS product - to activate video key sporting moments and brand moments for the Rugby World Cup.

We're really pleased to announce that J SPORTS is using Data Moments
[https://datalanguage.com/products/datamoments] (our SaaS Video Enhancement
Platform) to enhance video moments for their Rugby World Cup highlights.

We have been working on this project with our innovation partners at EAI
[https://www.entertainmentai.co.uk/] to help J SPORTS use our innovative video
moment enhancement technology for SVOD, E-commerce and Sport Event micro-moment
promotions.

Why is J SPORTS using Luminery?
J SPORTS were particularly excited about the Data Moments
[https://datalanguage.com/products/datamoments] activation of video moments that
effectively meet user needs exactly when they arise. Google's marketing
evangelists call these moments "Micro moments
[https://www.thinkwithgoogle.com/marketing-resources/micro-moments/micro-moments-understand-new-consumer-behavior/]
".

Sporting Event Micro-Moments - "I want to know"
With Data Moments [https://datalanguage.com/products/datamoments], each sporting
moment - tries, conversions, line-outs, penalties etc - has a new opportunity
listed on SERPS, shareable, and brand activated.E-Commerce Micro-Moments - "I
want to buy"
With Data Moments [https://datalanguage.com/products/datamoments], each brand
activated moment can feature Contextual Commerce activated promotions for
products, when they are actually relevant to the user!J SPORTS Enhanced Video
Homepage
At: video.jsports.co.jp [https://video.jsports.co.jp] - the videos are only
available for users in Japan, due to RWC rights restrictions.

The J SPORTS With Data Moments [https://datalanguage.com/products/datamoments] 
Video HomepageGet in touch [https://datalanguage.com/contact-us] if you want to find out more.

Data Moments activates video moments for The Rugby World Cup

Tom Fox from the "Hi Growth Unit" at KPMG awarded us with the KPMG Prize at
Venturefest in Oxford.

Selected from an impressive spread of startups 
The pitching participants.Luminery Demo
The team demonstrate Luminery enhanced video moments at Venturefest

News and Product updates about Luminery, our state-of-the-art Video Micro-Moment SaaS product. Luminery enables Publishers, Brands and Creators to leverage the value of video micro-moments for increased reach, revenue and engagement.

Read News and Product updates about Luminery - the Video Micro-moment SaaS Platform that increases video reach, engagement, revenue and social capabilities.

Luminery - The Video Micro-Moment Platform - News & Product Updates

Luminery

Luminery wins KPMG Prize at VentureFest

Data Language has been accepted onto the Digital Catapult Machine Intelligence
Garage [https://www.digicatapult.org.uk/projects/machine-intelligence-garage] 
program.

This is fantastic news for us. Through MI Garage, Digital Catapult is going to
provide us with plenty of high performance infrastructure and technical support
to power our machine learning and AI product R&D throughout 2019.

This will allow us to rapidly advance innovation and development across all our
products, running our ML models at scale, and on GPU kit. It will enable us to
expand our Tagmatic [https://datalanguage.com/tagmatic] ML product suite for
automated content classification; our deep learning image classification
platform, SCOPA; and help with automation on our Contextual Commerce platform, 
Luminery [/2019/02/06/digital-catapult-machine-intelligence-garage/luminery.com]
.

2019 is going to be a great year for Data Language!

AI is a core discipline at Data Language. We have an expert team skilled in machine learning and deep learning, and importantly we also have the engineering and deployment skills to deliver AI at scale for your production systems.

AI is a core discipline at Data Language: Our expert team is skilled in machine learning and the engineering skills needed to deliver AI at scale.

Artificial Intelligence delivered at scale - our core discipline.

Artificial Intelligence

Digital Catapult - Machine Intelligence Garage

We had some more great news. Innovate UK
[https://www.gov.uk/government/organisations/innovate-uk] has awarded Data
Language a new innovation grant for further funding experimental development and
proving the market of our Luminery [https://luminery.com] platform to deliver
crowd and machine sourced contextual commerce- and brand enhanced- video
moments. 

Our aims are to drastically improve the advertising revenue publishers can make
from video, to improve discovery and reach at a video moment -level, and also to
provide a fair reward mechanism for crowd workers.

You can see a working prototype [https://luminery.com/food-example] here
demonstrating how our contextual commerce works.

Innovate UK

Innovate UK funding for Luminery

Tagmatic is a service for automatically tagging your content.
It uses sophisticated machine learning techniques to learn how you tag your
content on-the-fly and then will tag new content automatically.
Tagmatic uses your own tag dictionaries. Whether you tag with simple text terms,
identifiers, taxonomies, or linked data, Tagmatic will tag with those. There is
no data mapping exercise needed, just send your content & tags to Tagmatic and
it gets to work. Tagmatic quickly learns new tags too.
It is incredibly easy to integrate into your CMS or editorial workflows via two
simple web service interfaces.
If you are looking for an automated tagging solution, then look no further.
If you are developing your own automated tagging solution, then pause, give
Tagmatic a try - and be up and running quickly.

If you would like to try Tagmatic on your own content, get in touch
[https://datalanguage.com/tagmatic]  for a free trial.
For more information go to https://datalanguage.com/tagmatic

News, Blog Posts and Innovation updates about Tagmatic - our sophisticated AI automated content classification SaaS product. We have taken care of all the engineering and data science for you: Tagmatic learns on the fly, is self-optimising, and language-agnostic.

Tagmatic is an AI automated text classification SaaS product by Data Language. It learns on the fly, is self-optimising, and language-agnostic.

Tagmatic - News and Product Updates about our Text Classification AI

Tagmatic

Introducing Tagmatic

We had some fantastic news this week. Innovate UK
[https://www.gov.uk/government/organisations/innovate-uk], part of the UK
Government Technology Strategy Board has awarded Data Language an innovation
grant to fund the development of a platform to deliver crowd and machine sourced
contextual commerce and structerd data on video moments.

Our aim is to structurally enhance videos at a moment level, which will then
improve the revenue publishers can make from video. The approach will also
provide a fair reward mechanism for crowd workers.

Watch this space!

Luminery wins KPMG Prize at VentureFest

Related work

Selected from an impressive spread of startups

Luminery Demo

Our Products

Related work