Data Language activates video moments for The Rugby World Cup
We're really pleased to announce that J SPORTS is using Data Graphs video moments (our SaaS knowledge graph platform) to enhance video moments for their Rugby World Cup highlights.
We have been working on this project with our innovation partners at EAI to help J SPORTS use our innovative video moment enhancement technology for SVOD, E-commerce and Sport Event micro-moment promotions.
Why is J SPORTS using Luminery?
J SPORTS were particularly excited about the Data Graphs activation of video moments that effectively meet user needs exactly when they arise. Google's marketing evangelists call these moments "Video key moments".
Sporting Event Micro-Moments - "I want to know"
With Data Graphs video moments, each sporting moment - tries, conversions, line-outs, penalties etc - has a new opportunity listed on SERPS, shareable, and brand activated.
E-Commerce Micro-Moments - "I want to buy"
With Data Graphs video moments , each brand activated moment can feature Contextual Commerce activated promotions for products, when they are actually relevant to the user!