Luminery activates video moments for The Rugby World Cup

Luminery - our Video Moment Technology SaaS - is enhancing video moments on J SPORTS' Rugby World Cup coverage for fans in Japan.
7 months ago
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Luminery activates video moments for The Rugby World Cup

We're really pleased to announce that J SPORTS is using  Luminery (our SaaS Video Enhancement Platform) to enhance video moments for their Rugby World Cup highlights.

We have been working on this project with our innovation partners at EAI to help J SPORTS use our innovative video moment enhancement technology for SVOD, E-commerce and Sport Event micro-moment promotions.

Why is J SPORTS using Luminery?

J SPORTS were particularly excited about the Luminery activation of video moments that effectively meet user needs exactly when they arise. Google's marketing evangelists call these moments "Micro moments".

Sporting Event Micro-Moments - "I want to know"

Each sporting moment - tries, conversions, line-outs, penalties etc - have a structured moment, are listed on SERPS and are shareable.

E-Commerce Micro-Moments - "I want to buy"

Contextual Commerce Micro-Moments promote relevant products, at the right moment.

J SPORTS Enhanced Video Homepage

At: video.jsports.co.jp - the videos are only available for users in Japan, due to RWC rights restrictions.

The J SPORTS Luminery Video Homepage

Get in touch if you want to find out more.