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2022 Laura Cattaneo for Data Language use

Content Graphs

A Content Graph is a knowledge graph that not only codifies core business domain metadata and relationships, but also manages digital content assets in the knowledge graph as "first class citizens"; video, video moments, audio, audio moments, articles, newsletters, user generated content, intelligence from other business systems, live streams and more.
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What is a Content Graph?

A content graph is a knowledge graph that incorporates high value creative works as first class items within a graph. i.e. the graph does not just include metadata to annotate the content assets -with, it also includes and represents the content within the graph.

When was the first Content Graph?

It depends on what you term as "content". The first large content graph at scale that included original editorial that is the main focus of the offering, and tied together by metadata and data, was BBC Sport in 2010 with the Winter Olympics. This pattern was then scaled up for the 2012 Olympics in London. At that time, the term "Content Graph", or indeed "knowledge graph" was not widely used.

What are the benefits of a Content Graph?
  1. It's faster to launch new product offerings because all content and relationships are provided via the same APIs.
  2. It's easier to curate and manage because all assets sit within one system.
  3. It's easier to support technically because technologists do not have to manage the mapping across multiple systems.
  4. It's easier to integrate with other business systems, because there are fewer integration points.
  5. It's more nimble to iterate and pivot because the model and content changes do not have to be synchronised over multiple systems.
How do I create a content graph?

Select a knowledge graph platform that supports media content publishing, including rich text, images, video, audio and whatever else you have planned. One example is the Data Graph Content Graph Platform .