Art and Graphics by Laura Cattaneo for Data Language use only
Jamie Oliver - Video Key Moments Case Study
We tested our Data Language Video Key Moments SaaS on 15 Jamie Oliver Christmas recipe videos. The results were transformative.
Video Moment Engagement
Challenge: Video experiences haven't changed for years. Can we get a new, user-centered experience that dramatically improves how viewers use Jamie Oliver videos?
Solution: Identify steps in the recipe, and the techniques, products, and ingredients in those steps. Activate the steps as structured "How To" moments using Data Graphs. Add important products so that users can find them directly.
Video Marketing Conversion Performance
Challenge: Jamie Oliver produces a range of products and creates incredible recipe videos. How do we drive better product sales from these videos?
Solution: Identify products in the recipe and activate the moments to help users directly reach and buy the products at the right moments using Data Moments (saving huge conversion fall-off due to searching and uncertainty barriers).
92 new "moment interactions" per 100 video views. 9.3% Interaction Rate with HowTo steps (compared to the previous ZERO).
5.4% CTR (clicks as % of video views) generated by the "product moments" (compared to 0.5% of standard pre-roll Ads). 9.6% conversion rate at the Ecommerce vendor destination for Jamie Oliver products.
What does this tell us?
This demonstrates the benefit of using structured video moments to activate new value in Video. We've enabled new engagement and revenue-driving opportunities, and developed a fresh model for video publishing.